Frequently Asked Questions
What does Knight Media Solutions do?
We design and deliver integrated media solutions for B2B and B2C brands. That means planning and activating campaigns across traditional and digital platforms, and managing them through every stage of the campaign lifecycle to maximize performance.
Who will work on my campaign?
Tricia Knight, Founder and Integrated Media Specialist, has 30+ years in media and builds strategies that work from local to national and from B2B to B2C. Taylor Knight, Media Coordinator, manages media reporting and administration.
Do you handle both traditional and digital media?
Yes. We activate campaigns across traditional and digital platforms. Recent digital work includes targeted display and search engine marketing (SEM) run as a full-funnel strategy. Our experience also covers budget management, sponsorship strategy, buy negotiations and performance evaluations.
What kinds of organizations do you work with?
Both B2B and B2C. Our client success stories include a county health department, a regional zoo event, a home healthcare provider recruiting nurses, and a home, door and window products company. Campaigns have run from local targeting to multiple markets.
What results have your campaigns delivered?
For Wood County Health Department, initial appointments increased by 107% and reproductive health visits rose 30% month over month during the campaign. For Home, Door and Window Products, appointments doubled in the first month and site traffic rose 136% year over year. More detail is on our Client Success Stories page.
How do you measure success?
Against the goal set for each campaign. Our case studies track appointments, applications, website traffic, pageviews and event attendance, compared with the previous period and year over year.
Who creates the ads?
The creative in our client success stories is by Ashley Vetter Design, one of the partners we are proud to work with. We lead the media strategy, planning and execution.
Where are you located, and do you work outside the area?
We are based in Perrysburg, Ohio. Our strategies are built to work from local to national, and our campaigns have run across multiple markets.
How do we get started?
Tell us what you want to achieve. Call 419-315-7587, email triciaknight@knightmediasolutions.com, or use the form on this page.
